Our story

Nikki's note.

I started Jovi Rose because I couldn't find skincare made for my daughter that didn't treat her like a tiny adult. Every product I found was either a watered-down version of something designed for 35-year-olds, or cartoon-branded junk with synthetic fragrance and no formulation logic.

So I spent two years working with a paediatric dermatologist to build the routine I wished had existed. The result is four products that do exactly what developing skin needs — and nothing else.

— Nikki

Nikki Reyes
Founder, Jovi Rose
Our mission

Confidence over correction.

Jovi Rose exists to build healthy skin habits early — not to correct, treat, or fix. Young skin doesn't need a 10-step routine borrowed from adults. It needs a few well-chosen ingredients, a simple ritual, and the confidence that comes from knowing you're taking care of yourself.

Founded in 2026. Formulated with a board-certified dermatologist specialising in paediatric and adolescent skin.

Our exclusion list.
No retinol
No AHAs
No BHAs
No benzoyl peroxide
No synthetic fragrance
No niacinamide >2%
No essential oils
No parabens
No silicones
What's not in it.
No retinol.
No AHAs.
No BHAs.
No benzoyl peroxide.
No synthetic fragrance.

What we leave out is part of the formulation philosophy — not a footnote.

What we stand on

Three pillars.

Pillar 01

Built for the skin you have now

Formulated for skin that’s still developing—not adapted from adult products. Supports the changes happening now.

Pillar 02

Clean, essential, nothing extra

Formulated for skin that’s still developing—not adapted from adult products. Supports the changes happening now.

Pillar 03

Habits over outcomes

Formulated for skin that’s still developing—not adapted from adult products. Supports the changes happening now.

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Monthly notes on the science of developing skin, real stories from real tweens, and the occasional founder dispatch from Nikki.

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