Nikki's note.

Jovi Rose started because I am a mom of two daughters, and I couldn't find skincare that didn’t treat them like their skin was exactly the same as an adult's. Every option we tried felt like it was either designed for my adult skin (too intense and complex) or geared toward a toddler (overly perfumed with synthetic fragrances and focused more on aesthetics than formulation logic). We set out to find the perfect middle ground: clean, intentional, and effective formulas that bridge the gap—respecting developing skin with healthy habits that grow with them.

The result is Jovi Rose: a dermatologist-tested and pediatrician-reviewed first skincare routine. We created exactly the gentle, intentional care I wished had existed for my daughters—and nothing else.